Hard Rock International unveiled a star-studded, Michael Bay-directed commercial during Super Bowl LIV on Sunday (Feb. 2), with halftime headliner Jennifer Lopez taking center stage.
Titled “The Hype,” the ad follows JLo as she races through the Seminole Hard Rock Hotel & Casino Hollywood — aka “the guitar-shaped hotel” — as she tries to catch a criminal running off with her famous bling cup. DJ Khaled, A-Rod, Pitbull and Steven Van Zandt all make cameos.
“The Hard Rock brand has celebrated and archived iconography and memorabilia that is synonymous with the best of music and entertainment,” JLo said in a statement. “I hope this fun, action-packed spot filmed at The Hard Rock’s Guitar Hotel & Casino will continue to add to that tradition.”
Watch the full ad below.
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