As a proud Texan, Lambert has been around trucks since her childhood spent on a farm, and she now owns a ranch in Oklahoma. Given her history, it makes perfect sense that the country star would partner with Ram Trucks. She penned the folksy song “Roots and Wings” especially for Ram Trucks and shot a live action music video combined with illustrations, animation, and personal family photos. Many locations featured in the video actually come from a part of Lambert’s past.
The engaging video and song serve as the soundtrack for the television spots, and Lambert says, “I am very inspired by what the Ram brand stands for – being who you are, working hard, staying true to your roots. I wanted to write a song that would represent all of those things. ‘Roots and Wings’ is personal to me about where I come from and where I am going.”
The Ram Trucks and Miranda Lambert collaboration is more than just a marketing campaign; it is a celebration of the enduring appeal of Country music and the American spirit. The campaign features Lambert and Ram Trucks across television, print, digital, social media, and more video elements. The television commercials appeared on various network and cable channels, and the first print ad appeared in Country Weekly magazine.
The campaign coincided with Miranda’s Certified Platinum Tour, and the silver Ram 1500 Laramie Longhorn was the Official Truck of the tour. The truck towed Lambert’s beloved Airstream trailer to each concert venue, and fans were able to view the truck on display and post pictures using #RootsWingsRAM for a chance to win an exclusive Miranda Lambert and Ram prize pack.
Ram Trucks is a brand that has always embodied the American spirit and the values that make this country great. From its tough and durable trucks to its commitment to supporting the military and first responders, Ram Trucks has always been a brand that resonates with hard-working Americans who value quality, reliability, and performance.
In partnering with Miranda Lambert, Ram Trucks has found a kindred spirit who embodies those same values. Lambert is a strong and independent woman who has built her career on hard work, determination, and staying true to her roots. She is a natural fit for Ram Trucks, and her song “Roots and Wings” is a celebration of everything that makes Ram Trucks and Country music great.
The collaboration between Ram Trucks and Miranda Lambert is a celebration of the enduring appeal of Country music and the American spirit. Lambert’s song “Roots and Wings” is a celebration of her own homegrown roots and the enduring appeal of Ram Trucks, and the campaign serves as a reminder of the values that make this country great. Whether you’re a die-hard Country music fan or a loyal Ram Trucks owner, this campaign is sure to resonate with anyone who values hard work, determination, and staying true to your roots.